The Apprentice: Series 5: Week 7

We reached week 7 of The Apprentice last night.  This week the teams were required to select two products from a choice of 12 and sell them into retailers.

The teams were led by Mona (Empire) and Lorraine (Ignite).  Sir Alan made it crystal clear that he was expecting everybody to sell.  On Ignite only 2 out 5 on the team sold and they generated £1,302 of sales.  They we were convincingly beaten by Empire who clocked up £4,501 of sales.

So what did we learn this week?

  1. If you are given a crystal clear goal (in this case to sell) you need to achieve it.
  2. If you are a team member who does not rate the team leader it is no use being passive and not pulling your weight.  Philip (who was fired) found this out the hard way.
  3. Never lose sight that in any interview situation, the person appointing needs to think about how well or not someone will fit into the organisation as much as their capabilities. 
  4. Whenever you go into offer a new product, make sure you have as a minimum some basic information on prices of comparable products.  When asked about how the price of the sleeping bag suit compared to a basic sleeping bag, they could not answer effectively.
  5. Calling for appointments to potential retailers is a numbers game.  You need to make a sufficient number of calls to secure appointments.

You can watch The Apprentice every Wednesday evening at 9pm GMT or on the BBCiplayer.

About the Author Duncan Brodie

Since 2006 I’ve worked with in excess of 7,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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