The Apprentice: Series 5: Week 2

In the second week of The Apprentice, the teams were tasked with providing a catering service aimed at people in the City of London.

Unlike the first week, there were two obvious people to lead the teams.  Both had direct experience in the catering industry.

As always there were plenty of learning points.  So what were the key learning points:

  1. Know the customer and understand that what you offer needs to equate to their expectations
  2. If you fail to keep control of your costs you are destined for problems
  3. Don’t promise one level of quality and then deliver something completely different
  4. If you put yourself forward as being the person to lead because of your expertise, make sure you deliver
  5. Sometimes it is easier to offer less choice but better quality
  6. Dissatisfied customers will let you know.  In this task the boys team only received about half of the originally agreed fee for their evening reception and the girls also had a significant reduction in their fee

You can watch The Apprentice every Wednesday at 9pm on BBC One or on the BBCiplayer

About the Author Duncan Brodie

Since 2006 I’ve worked with in excess of 8,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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