Team Working: The Power of A Common Goal

When leading workshops, training or speaking about teams, I often get people to think about what the key characteristics are of the best teams.

Without exception, having a common goal is one of the first things that people tend to highlight. So why are goals seen as so powerful when it comes to team working?

Firstly a goal gives everyone a clear and specific outcome to aim for.  The team knows what is trying to deliver and has a clear direction of travel.

Secondly, delivering the goal, especially if it is going to make a big difference to a number of stakeholders becomes a huge desire for those in the team.  This desire drives the team on, even when things are tough.

Thirdly a common goal breaks down the barriers of which function or specialism people work in and shifts the attention to delivering the result.

We all know that teams have huge potential to deliver great results.  How has the existence or lack of a goal impacted on the results your team delivers?

About the Author Duncan Brodie

Since 2006 I’ve worked with in excess of 8,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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