Leadership Success: Stop Labelling And Start Communicating Clearly

Sitting at a recent dinner with fellow business owners, I noticed just how much labelling was going on.

What the heck do I mean by labelling?

Basically, I mean wanting to put a label or title on something that would be crystal clear if people just said it in straightforward terms.

If you are a leader and using any of the following, maybe it is time to stop labelling and start saying what you really mean (and I have provided a few examples).

“Employee Engagement”

Basically what you might be seeking is to get people’s ideas, views or contributions to problems or challenges.


Or more simply, changing the way we do things.

“Customer experience”

What we want our interaction with clients to be like.


Getting rid of the layers of process that are not contributing to the end result.


Just define what quality means in your product or service offer.

The truth is labelling can just make the simple complex. So what other favourites do you have in terms of labels that make the simple complex?

Duncan Brodie of Goals and Achievements helps accountants and health professionals to achieve success and realize their professional potential through being highly effective leaders and managers. For more information and to sign up for his free audio e-course click here

About the Author Duncan Brodie

Since 2006 I’ve worked with in excess of 8,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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