Those in leadership positions will sooner or later have to deal with change on a significant scale. It is claimed that as few as 3 in every 10 changes maintain momentum beyond the initial phase of enthusiasm. So what 3 key roles must change leaders master?
Clarity of Vision
Leaders need to be able to create a compelling vision of what things will be like once the change has been made. It sounds like it is something that is really easy to do but in truth it is incredibly challenging. As a leader of change you need to be able to recognise when change is needed and then get a crystal clear view of what you need to create to give your function or business the edge.
Communication is often regarded as talking and writing and less so about listening. Leaders when faced with change need to be masters in all three of these areas. They may need to present their vision to a Board, which will require them to articulate it clearly. They will also need to listen to the concerns and re-assure. Once they have top level support, the message needs to get passed through the organisation and concerns need to be heard and responded to.
The leader cannot do everything on their own without the help of many others. The leader has the challenging role of empowering others while at the same time making sure that the change moves in the desired direction and delivers the expected results. As part of the empowerment, a framework needs to be developed to check on progress and ensure that all of the constituent parts in the process are functioning as they should.
Change is a challenge and leaders have a key role to play in delivering sustainable change in the fast moving and demanding business environment.
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