Key Areas Of Knowledge For Effective Leaders

As a leader, you probably started out life in a particular discipline or function. In order to make the step successfully from functional expert to leader, it is vital that you have a broader range of knowledge. This includes:

  1. Finance – you don’t need to be an expert in accounting but you do need to be able to make sense of a financial report.
  2. Marketing – strategies, techniques, tactics.
  3. Sales – and what motivates people to buy.
  4. Production and processes – and how to make these as effective as possible.
  5. Customer service – and customer relationships.
  6. Technology – and how to use it to good effect in the delivery of objectives.
  7. Strategy – and business planning.
  8. Performance management – and performance reporting.
  9. Human resources – and people management.
  10. Corporate governance – and risk management.

What else would you add to the list?

Duncan Brodie of Goals and Achievements helps accountants and health professionals to achieve success and realize their professional potential through being highly effective leaders and managers. For more information and to sign up for his free audio e-course click here

About the Author Duncan Brodie

Since 2006 I’ve worked with in excess of 7,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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