Focus on Value Rather Than Activities

As an accountant or professional you are ambitious.  Achieving in your career matters to you.  All good in theory. 

On the other hand theory and making it happen practically is very different.

A common complaint of accountants and professionals is that they have too much to do and not enough time.

You know that getting an upgrade on the amount of time you have is not an option.

As a result you have to look at your time differently.  To see it as an investment.  Like all investments something that invest wisely.

Doing lots of activities fills your time.  On the other hand are the activities that you are doing really valuable.

Getting clarity about what’s valuable and what’s not should be easy.  Yet it can be extremely difficult.

So how do you change that focus from activities to value?

Start by thinking about the purpose of your job

Most have a job description.  Clearly that’s helpful.  On the other hand knowing the purpose of the job will make a big difference.

Clarity of purpose helps with decisions about where you invest your time.

Determine your 20%

You might be familiar with the Pareto principle.  It states that 20% of what you do contributes to 80% of your results.

Determining your 20% will help you to get focused on the activities that deliver most value.

Eliminate the low value activities as much as you can

There are activities that you might drop completely.  There might be activities that you can automate.  There might be activities that you can delegate.

The more of the low value activities you can eliminate the better.

The bottom line. The more that you can change your focus from activities to value, the greater the opportunity to add value and impact positively on your career progress.

About the Author Duncan Brodie

In summary since 2006 I’ve worked with in excess of 6,000 accountants and professionals in workshops, seminars and one to one helping them achieve career success and become better leaders and presenters. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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