Social media is big business. Not only is it being increasingly used by recruiters and employers to advertise opportunities it is increasingly being used by candidates to showcase themselves to potential employers.
One would think that with such a huge of number of people on the major social media platforms like Twitter, Facebook and LinkedIn that it can only be an asset and that there are really no downsides.
Let’s consider LinkedIn which many would say is the most professional and business like of all the social media platforms. Some of the real advantages of it are that:
All of the above I am sure are things that we would all regard as assets. On the other hand there are downsides too:
So what are my tips when it comes to using social media to help you in your career?
The Bottom Line: Social media opens up new opportunities to showcase you and your career success. Make sure you don’t make the mistake of falling into the trap of social media becoming a barrier to you moving forward in your career.
Duncan Brodie helps professionals to be more successful in their careers. Learn more here.
Since 2006 I’ve worked with in excess of 6,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.