Business and Leadership Lessons From The Apprentice 2011: Episode 4

It was week 4 of The Apprentice here in the UK. The task this week was to source and sell beauty products.

Unlike last week there was a clear winner. And as always there were lessons to be learned too.

Be Passionate About A Product You Want To Sell

Both teams wanted to offer the spray tan treatment. The one who got the chance to do it was more enthusiastic about the product so got the opportunity.

Track Progress

It was obvious that sales of the treatments were not happening on the losing team. In truth the Project Manager seemed to be more interested in selling than managing so no one was doing the tracking.

Don’t Promise If You Can’t Deliver

One of the team members on the winning team was in the beauty industry and was making all sorts of claims about volumes she could sell. Unfortunately results did not match up to promises.

Don’t Ignore The Data You Collected

One of the team members had done a great job at working out margins on everything. When it came to selling this key data seemed to get lost.

Have A Plan Of Action

Especially if you have a limited time to get a result.

Duncan Brodie of Goals and Achievements helps professional people to become highly effective leaders and managers.  You can sign up for his free audio e-course Leadership Success here

About the Author Duncan Brodie

Since 2006 I’ve worked with in excess of 7,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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