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7 Barriers To Successfully Marketing and Selling Yourself In The Job Arena
If you want to be successful in your career you have to be able to market and sell yourself. While many understand that this really matters they still can find it a struggle. So what are some of the 7 key barriers that people have to marketing and selling themselves in the job arena?
Lack of Investment
It’s easy to believe that finding a new role is not going to require a huge amount of time and energy. Many people simply don’t get that they are going to have to invest a lot personally to be successful.
Failing To Step Into The Recruiters Shoes
Hiring someone is a big decision for the recruiter. They are worried about getting it wrong. So your goal has to be to re-assure them that you can deliver if you get the role.
Lack Of Confidence
It can be difficult to market and sell yourself and sometimes people just lack confidence in themselves and their true value. Remember everyone has doubts and the successful push on despite those doubts.
Poorly Developed Networks
Networking both on and offline is becoming more important. Increasingly recruiters are using social media and LinkedIn in particular to source candidates.
Not Knowing How To Use Social Media
Some people think that social media like LinkedIn is complicated. Yes it takes time to get to grips with it but there are more and more sources of support to get you up to speed quickly.
Not Being Able To Sell Transferrable Skills
Sometimes people think that because they have been in one organisation, industry or sector they are stuck. Learn how to show how skills are transferrable. After all 80% of what organisations do is similar. It’s the 20% that is specific.
Underestimating What You Have To Offer
When we are good at something we often wrongly assume that everyone can do what you do and as a result you don’t actively promote what you have to offer.
The Bottom Line: If you are going to fulfil your professional potential you have to learn how to market and sell yourself effectively in the job arena.
Duncan Brodie of Goals and Achievements helps professional people to fulfil their career potential. He invites you to sign up for his free audio masterclass at https://www.goalsandachievements.co.uk/careers-main.html
About the Author Duncan Brodie
Since 2006 I’ve worked with in excess of 8,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.