5 Limitations of Just Measuring Financial Performance

  1. It is after the event and historical
  2. It is rarely real time
  3. It is subject to accounting rules which can lead you to believe that you are doing okay (because you are in profit) when you don’t have cash to meet obligations
  4. Money by itself creates nothing.  It is what you do with it that results in creativity
  5. No financial managers don’t make the connection between what they do operationally and money

About the Author Duncan Brodie

Since 2006 I’ve worked with in excess of 8,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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