10 Key Components In Achieving Organisational Success

Being in a leadership role in an organisation, whether small or large, is demanding. Faced with these demands it is easy to lose sight of the bigger picture and what is key to achieving long term organisational success.

So what in my experience are the keys to achieving long term organisational success?

Key 1: Clarity Of Direction

You need to be clear about where you are heading. While you will need to be flexible from time to time, it is important to keep focus on the end game.

Key 2: Products Or Services Someone Wants To Buy

Ultimately, unless you have sufficient demand for what you offer, you can never achieve long-term success.

Key 3: The Ability To Market What You Have To Offer

There is little use in having a product or service that is world-class but the best kept secret.

Key 4: The Ability To Convert Interested Parties Into Buyers

A lot of interest in what you have to offer is great but the real acid test is whether you can convert the interested into buyers.

Key 5: Good Back Office Processes

Some businesses do a great job at making the sale but struggle with delivering the product or service because they don’t pay enough attention to the back office stuff.

Key 6: A Range Of Products And Services

Successful organisations know that products and services have a period when they are at their peak so spread the risk by having products and services at different stages in the life cycle.

Key 7: Employees Who Are Engaged

A lack of engagement hurts organisations in terms of productivity, sales, customer satisfaction and profits.

Key 8: People Who Can Do The Job Well

Successful organisations have people who are appropriately skilled and developed to do the job to the highest standard.

Key 9: A Willingness To Innovate

People have a thirst for new things or things that improve what is already on offer and good organisations respond to this demand through innovating.

Key 10: A Willingness To Take Balanced Risks

No organisation can get beyond a certain point without taking some sort of risk.

The Bottom Line:

In a fast moving world where there is a demand for instant results it is easy to lose sight of the key things that contribute to organisational success. I wonder what else you would add to the list?

Duncan Brodie of Goals and Achievements helps professional people become great leaders and managers. Sign up for his free audio e-course Leadership Success at www.goalsandachievements.co.uk.

About the Author Duncan Brodie

Since 2006 I’ve worked with in excess of 8,000 accountants and professionals in workshops, seminars and one to one helping them land their next jobs and become better leaders, presenters and business partners. Before that I spent 25 years in accountancy climbing the career ladder from Payments Clerk to FD. I’m a CIMA Fellow, Certified Professional Coach and Team Coach Facilitator.

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