When it comes to recruiting staff interviews are by far still one of the most common ways of deciding who to appoint.  In most recruitment situations the employer is going to have a choice of who to appoint.

Obviously you would like to be the person who is appointed and in my experience there are 3 key questions that unless you can answer is going to result in you not getting the job.

What Do You Know About Our Organisation

10-15 years ago it was much harder to get information about an organisation than it is today.  Organisations these have web-sites, LinkedIn accounts, twitter accounts, press releases, are listed in trade websites and so much more.  As a result information has never been so freely available.

If you have not done your research or homework you give the impression that you are someone who is lazy, does the minimum, won’t plan ahead, does not really care to name just a few.

How keen would you be to recruit that person if you were the recruiter rather than the candidate?

Why Do You Want This Job

While the reality is that you might have been made redundant and you need to get an income this is not likely to make you stand out in a positive way.  If you have done your research you will have learned about the values, style, aspirations and senior people in the organisation.  Use this research to say why you are excited and enthusiastic about getting the role.

Why Are You The Best Candidate

The reality is that you know nothing about the other candidates most of the time.  The reason for asking the question is to give you the opportunity to sell yourself as the logical choice for the role.  Surprisingly few candidates have a good answer to this question even though it is almost guaranteed in some form or other for most roles.

The Bottom Line:  You can expect to be asked many questions in a job interview but unless you can give a great response to these questions you greatly reduce your chances of success.

Duncan Brodie of Goals and Achievements helps professionals to achieve more career success.  He invites you to sign up for his free audio masterclass at http://www.goalsandachievements.co.uk/careers-main.html

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